Launch of programmatic digital media campaign designed to drive conversions and leads. Program included an end-to-end lead management process that leveraged marketing automation to nurture leads into sales ready opportunities that were qualified and handed off to the appropriate retail dealer.
Program has increased sales pipeline by over 2,000%, creating 130+ million in sales opportunities delivered to dealers on a yearly basis.
Launch of new consumer facing brand websites, including strategy, personalization, UI/UX, component functionality and operational governance to ensure internal utilization
WCMS Implementation, Strategy, UI/UX, Functional Requirements
Key Business lead for global digital transformation project focused on building a connected digital customer experience that supports the end-to-end customer journey through brand and dealer touch points.
Responsible for establishing vision, key use cases and business requirements by leading global cross-functional brand teams with regional responsibilities and needs to ensure transformation supports overall business objectives.
Development of Dealer Sales and Training iPad app focused on delivering sales tools and training material to the field
Architecture, UI/UX, iOS, Back-end Rails Functionality
iPad App that serves as a sales and tradeshow presentation tool. App includes lead-gen functionality that automatically sends the user requested PDF materials via email as well as syncs the lead with Sales Force.
Strategy, Scope, IA, UI/UX, Creative Direction, Dev Management
New corporate website including new positioning and brand elements, content architecture and user experience, driven by a CMS that allows for easy content management and updates.
Quarterly dashboards measure the effectiveness of digital marketing activities against overall business goals. Dashboards were designed to be intuitive, often used with key stakeholders. Observations, Insights and recommendations were made to improve the effectiveness of current efforts as well as recognize new opportunities.
Dashboard strategy and design. Data driven by Google, Ad Words, Salesforce, tradeshows and intercept studies.
Established a social media presence and campaign that positioned Sanmina as a true thought leader in the EMS industry. It also gives Sanmina a new way to engage their audience leading up to and during tradeshows and events.
Content Strategy, Design, Creative Direction
Integrated re-branding campaign that included several online components, including a new website (in progress), in-app tablet ads, display banners and CRM program that encourages customer usage, retention and referrals of the Delta Private Jets Card, their hero product. Results include 61% YOY growth in new card sales with over 90% retention rate.
Strategy, Site Architecture and Wireframes, Art Direction, Creative Direction, Email Strategy
Mobile app that allows customers to complete a variety of tasks related to flying privately with Delta Private Jets.
App Architecture, User Flow, UI/UX, Creative Direction
Referral campaign that encourages a very targeted audience to share their private jet experience with like-minded friends and colleagues. Program consisted of personalized emails, direct-mail and a website where the audience can refer friends and automatically generate out-bound emails.
Program Strategy, Art Direction, Dev and Vendor Management
Catchy April fools style display banners that drove users to a Facebook petition where they could join the cause against wimpy, non-flavorful wines. Offers and contests included on the Facebook page encouraged product trial and repeat purchase.
Concept, Art Direction, Animation
Concept and execute yearly promotions for the UPS Freight business unit. Promotions focus on driving an increase in seasonal revenue among current customers. Tactics included personalized outbound emails and a direct mail piece driving customers to the microsite where the user enters to win.
Concept, Creative Direction, Development and CRM Partner Management
Re-creation of online sales tool that resulted in increased adoption and usage among the sales team. Project process included a sales team dig and survey, new architecture, UI/UX and partnering with the UPS CRM vendor to implement and launch the new tool.
Requirements, UI/UX, Creative Direction, Implementation Management, Testing
Fully customizable email and website tool. Sales team is taken through a very intuitive process that allows them to completely customize the email communication, including the products and services they'd like to introduce to their customer or prospect. Once opened, the reporting mechanism provides the sales team with invaluable insight into what that customer or prospect is most interested in.
Strategy, Use Cases, User Logic, Reporting, Art Direction, Dev Management
A sweepstakes microsite was used to register retail sales associates into a product training program. The website delivered educational content on Kodak’s products in a quick and easy format, and gave RSAs a chance to win every time they logged in, keeping them engaged and returning to the site multiple times a week.
Strategy, Scope, UI/UX, User Flow, Creative Direction, Dev Management
Develop customer segmentation, personas and use cases to help R&D team explore new product and software opportunities around how people experience their photos. Developed several prototypes to demonstrate key interactions of software.
Strategy, Research, User Flows, UI/UX, Animation, Testing
Facebook application that leveraged the PGA partnership to introduce a new Kodak HD video camera. The app included features and content that illustrated how the camera is used, as well as a viral component that promoted sharing and conversation among the golfing community.
UI/UX, Art Direction
