Profile
I'm a marketer, strategist and creative leader with 20+ years of experience; the last 10 years in senior level roles managing digital transformation, digital customer experience and go-to-market strategies including demand-gen, lead management and sales enablement in both B2B and B2C environments. I'm an experienced leader and collaborator driving cross-functional teams to produce engaging, fully-integrated, sustainable programs from the ground up.
Proven ability to simplify, visualize and sell-in complex concepts in an executive level business environment.
A digital background has provided me strong technical knowledge and know-how with the ability to create accurate scopes and plans that drive progress. I’m a problem solver, inquisitive by nature and love digging into complex businesses and objectives.
Areas with strong experience
• Strategy & Planning
• Demand Generation
• CRM & Lead Management
• Team Leadership & Sales Enablement
• Analytics, Measurement & Insights
• Creative & Art Direction
• Information Architecture
• UI/UX development